THE ICE DRIVE CHALLENGE AWAITS

Taking place over specially prepared ice tracks, our expert instructors will take your driving skills to a whole new level, enabling you to put some of the world’s most capable vehicles through their paces.

A MAGICAL EXPERIENCE AWAITS.

Vast frozen lakes as far as the eye can see. Snow dusted pines sparkling beneath the Aurora Borealis. A stark and shatteringly beautiful world of ice. This sub-zero wilderness on the very edge of the Arctic Circle is home to our extreme cold climate testing facility where we push our vehicles to their limits. 

Now it’s your turn. At the Jaguar Land Rover Ice Academy near Arjeplog in Swedish Lapland you’ll drive the awesome Jaguar F-TYPE, F-PACE and the iconic Range Rover Sport on frozen lakes and specially prepared ice tracks. 

Our expert instructors will take your driving skills to another level, giving you the confidence to put some of the world’s most capable and refined vehicles through their paces in some of the world’s most demanding conditions.

A VERY WARM WELCOME TO SWEDEN.

Set in acres of snowy Arctic wilderness in northern Sweden, the charming Hotel Silverhatten will be your base for your trip. Rest and relax in comfort with stunning views of the forests and lakes and traditional Swedish cuisine. You will be hosted by our friendly team who are dedicated to making your stay thoroughly enjoyable and memorable.

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MEET YOUR EXPERT TEAM

Professional, dedicated and very, very experienced. Not only do our expert instructors know how to get the best out of our vehicles, they also know how to pass on the benefits of that knowledge in a clear and comprehensive way to get the best out of you too.

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CONTACT US

E-mail: JLRIceAcademy@029-travel.com
Telephone: +49 69 460 97 47 47 (9 a.m – 6 p.m CET Monday to Friday)
Excluding locally relevant holidays. Local operator charges may apply.

This programme is delivered in English.

FREQUENTLY ASKED QUESTIONS

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FREQUENTLY ASKED QUESTIONS -

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  • GENERAL

    Who operates the Jaguar Land Rover Ice Academy?

    Zerotwonine GmbH operates the Jaguar Land Rover Ice Academy in conjunction with Jaguar Land Rover, who provide the vehicles and the qualified Jaguar Land Rover Experience driving instructors. The drive programme and ice tracks have been designed by Jaguar Land Rover plus you have an on-site manager who over-sees all aspects of your driving experience to ensure it runs smoothly.

     

    Who does the driving?

    You do! There will be a team of Jaguar Land Rover Experience instructors on hand to provide expert guidance and tuition, but you are behind the wheel.

     

    What language is the Jaguar Land Rover Ice Academy delivered in?

    The programme is delivered in English.

     

    Can I participate in the Ice Academy as a non-driver?

    Our programmes are tailored to delivering a unique driving experience. We are not able to provide non-drivers with an entertaining alternative programme due to the setting and location of the Experience. Nothing can compare to driving on the ice therefore we recommend registering as a driver.

  • PRICE

    Do I need to purchase extra insurance to be able to drive?

    Additional vehicle insurance is not required but it is mandatory for guests to purchase a comprehensive travel insurance policy. Travel insurance can be purchased via our operating agency, Zerotwonine GmbH.

     

    E-mail: jlriceacademy@029-travel.com or Telephone: +49 69 460 97 47 47 (09h00 – 18h00 (CET), Monday to Friday, excluding locally relevant holidays. Local operator charges may apply.

     

    What is included in the price of the Jaguar Land Rover Ice Academy?

    General inclusions are as follows: all driving activities, hotel accommodation (with a double bed), breakfast, lunch & dinner, drinks with meals, and airport transfers to/from Arvidsjaur Airport. Please refer to your individual tour itinerary for the exact inclusions. Please note that due to the level of driving involved, alcohol is only included with your dinner and will be limited. Soft drinks, tea and coffee are included with all meals.

     

    What isn’t included in the price of the driving experience?

    Flights, meals and drinks that are not specified in the programme, optional activities (for example dog sledding and snowmobile tours) visa fees (if applicable), travel insurances and any pre or post-trip arrangements that deviate from the itinerary.

  • DRIVING
    I’ve never driven a vehicle on ice before, can I still participate in the Jaguar Land Rover Ice Academy?

    Absolutely – the driving activities are designed for drivers of all abilities. You will receive thorough driver briefings and our team of expert Jaguar Land Rover Experience instructors will be on hand to provide expert guidance and instruction on the ice via two-way radios fitted in each vehicle.

     

    What vehicles will I be driving?

    Ice Drive+:
    F-TYPE V6, F-TYPE V8, F-PACE, Range Rover Sport, Range Rover Velar
    Occasionally we may need to change or substitute the vehicles specified, due to circumstances beyond our control and we reserve the right to do so.

     

    Are the vehicles manual or automatic?

    All vehicles on this programme are automatic.

     

    Are the vehicles left- or right-hand drive?

    The vehicles are a mix of right- and –left-hand drive. Clients who are not comfortable driving on a specific side of the vehicle are welcome to inform the instructor teams who will do their best to accommodate your requirements.

     

    What is the minimum age for participation?

    Minimum participation age is 21 with 3 years full licence or 23 with 1 years full licence.

     

    What type of driver’s licence will I need?

    All drivers must hold a full and valid driving licence. If you hold a UK licence you will be sent a web link to an online form, which you must complete in advance in order to verify the status of your licence. If your licence was issued outside of the UK then you will be required to complete a driving licence declaration form at your welcome briefing. Your driving licence needs to be valid and current and must be brought and produced on the day of the experience. 


    All drivers must have at least three (3) years uninterrupted driving experience on a full licence without serious accident or conviction in the last two (2) years. All drivers must have no more than 6 current penalty points on their licence (where applicable) to enable them to participate in any on-road requirements of the course. You must notify us if you have more than 6 penalty points on your driving licence.

     

    Do I need to have a certain level of physical fitness to take part?

    To participate in the Driving Experience you should ensure that you do not know of any circumstances which would disqualify you from driving such as chronic back problems (or similar conditions), mental conditions which might impair your ability to drive, poor eyesight which doesn’t meet the standards for driving, pregnancy or heart problems.

     

    How many people are in each vehicle?

    There will be two guests sharing per vehicle.

  • TRAVELLING

    If I am travelling by myself will I have my own vehicle?

    No. As a single traveller you will be paired in your vehicle with another guest. You will have your own hotel room throughout.

     

    Are children allowed to join the Jaguar Land Rover Ice Academy?

    The Jaguar Land Rover Ice Academy is not suitable for children due to safety reasons and the extreme climate conditions expected at the destination.

     

    What is the maximum group size on each driving experience?

    To provide a more exclusive and engaging experience, the maximum group size on the Jaguar Land Rover Ice Academy is 30 guests (two per vehicle).

     

    Which types of beds are available?

    We offer double beds in all rooms. Single or twin beds are not available.

     

    Do I require a visa?

    Most countries outside of the EU require a visa for travel to Sweden and the EU. Kindly contact your local consulate to check on your specific requirements. Should you require an invitation to receive your visa, kindly inform Zerotwonine GmbH who will provide you with this.

     

    Which currency is used in Sweden?

    The local currency is Swedish Crowns (SEK).

     

    Whom can I contact if I require assistance with flight bookings or travel insurance?

    Zerotwonine GmbH, our operating partner, will gladly assist you with booking your flights and travel insurance. They can be contacted as follows:
    E-mail: jlriceacademy@029-travel.com
    Telephone: +49 69 460 97 47 47 (09h00 – 18h00 (CET), Monday to Friday. Local operator charges may apply).

     

    Do I need special clothing?

    The temperatures at the driving event may fall to -30°C or lower and we therefore ask you to ensure that you bring appropriate warm, weatherproof clothing and footwear. Clothing is not provided and therefore we recommend all participants bring the following items:

     

    • Warm hat
    • Warm gloves
    • Woolly scarf
    • Thermal base layer (long sleeved / long legged)
    • A good insulated jacket
    • Woolly jumper or fleece jacket
    • Some additional light-weight layers to add as required
    • Sturdy, comfortable footwear (suitable for driving)

     

    What is the dress code for evenings?

    Evening dress code is casual.

     

    What happens if the weather is not ideal for ice driving?

    Should the weather lead to a closure of the ice field for safety reasons, an alternative driving programme will be offered.

     

    Am I allowed to bring a camera or video camera?

    Most countries outside of the EU require a visa for travel to Sweden and the EU. Kindly contact your local consulate to check on your specific requirements. Should you require an invitation to receive your visa, kindly inform Zerotwonine GmbH who will provide you with this.



Vehicles shown are for illustration purposes only and may not be available to drive on the day.

Jaguar Land Rover Limited: Registered office: Abbey Road, Whitley, Coventry CV3 4LF. Registered in England No: 1672070


Fuel consumption figures reflect laboratory testing in accordance with the New European Driving Cycle (NEDC). These figures are provided for comparison amongst vehicles only. Actual fuel consumption will generally differ under real world driving conditions, and will vary depending on individual factors such as (but not limited to) driving styles and vehicle, road, traffic and weather conditions.