LAND ROVER AUSTRALIA ANNOUNCES RUGBY SPONSORSHIP EXTENSION
WITH ACT BRUMBIES
03 July, 2014
Land Rover Australia announced today that is has extended its sponsorship with the ACT Brumbies Rugby organisation for a third year, taking it through until the end of the 2015 Super Rugby season.
The sleeve sponsor for the past two years, Land Rover will continue to work closely with the Brumbies and the Canberra community to support the team’s growth. The extension will be another welcome off field boost to the club, which in recent times has secured some key on-field signings including Wallabies Scott Fardy, Christian Lealiifano and Matt Toomua, as well as seeing Brumbies legend Stephen Larkham re-sign as the Brumbies Head Coach for a further three seasons.
Tim Kreiger, Land Rover Australia Brand Manager said,“Land Rover is thrilled to be furthering our partnership with the Brumbies into 2015. After two very strong seasons both on and off the field it was an easy business decision to extend our association in what we hope will be a long term partnership. With our global sponsorship of the Rugby World Cup in 2015, it is was extremely important for us to secure our Brumbies sponsorship locally as a key driver of Land Rover’s support of Rugby in Australia. In 2014 leading into the RWC, Land Rover has had a focus to leverage our Brumbies sponsorship with a Fox Sports partnership. Our strategy with our agency Mindshare ESP, has been to develop engaging content throughout the year to give fans a closer insight into the Brumbies players and club via Rugby HQ and social media.”
Brumbies General Manager, Simon Chester said of the partnership,“Land Rover is one of the world’s most respected and trusted brands so naturally we were excited by the prospect of continuing our relationship with them in 2015. The contribution Land Rover makes to the club cannot be understated. Through their continued support both on and off the field, Land Rover afford us opportunities we would otherwise not be able to explore”.
The Behind the Brumbies series which was shot by Land Rover early this year has had plenty of positive feedback, both internally and externally. It’s a great example of what’s possible when the Brumbies partner with a cutting edge brand like Land Rover.
It marks an exciting time for Land Rover locally and globally in sport. The Land Rover Extreme Sailing series is currently underway and hits Sydney Harbour in December 2014, the Polo in the City will head to major Australian capital cities in November 2014, and the 2015 Rugby World Cup in England, of Land Rover is a major partner.
Land Rover also recently announced the signing of Sally Fitzgibbons, Australia’s leading female surfer on the ASP tour this year, as one of the brand’s ambassadors. She joins fellow Land Rover ambassadors, George Gregan, Phil Waugh and Jennifer Hawkins.
Seasoned adventurer Bear Grylls will now mentor Alex, a member of the British Exploring Society, as her prize. As the winner she will participate in an epic adventure where she will experience first-hand the survival skills made famous by Bear.
Winner Alex showed true skill, stamina and determination as she battled through the epic competition which was held in the mountains of Megève, France, and overseen by Ben Saunders, fresh from completing The Scott Expedition. Testing challenges included a technically demanding slalom drive on the slopes, a test of strength and technique with a 180kg sled pull, and a fast and furious kayak race across Lake Geneva.
Sir Ranulph Fiennes, Ben Saunders, Hannah White, Kenton Cool and Eric Loizeau all experienced the skills of each young explorer as they rotated amongst them during the Challenge. After a nail-biting finish, the ambassadors voted for the winner and crowned Land Rover's Next Generation Explorer.
Alex was chosen unanimously by the judges after displaying strength, technique and courage throughout the challenges.
Sir Ranulph Fiennes commented,"Alex exhibited the true spirit of adventure. Throughout the competition she met each challenge head on, yet with a cool, calm and collected demeanour that eventually helped her win the title of Next Generation Explorer. I am extremely excited to see what lies ahead for Alex. With the guidance of Bear and Land Rover I predict she will go on to achieve great things".
Alex said,"I can't describe how incredibly excited I am to have received the accolade of Land Rover Next Generation Explorer. It was an honour just to tackle the challenges alongside such iconic adventurers as Ranulph and Ben, let alone be selected by them. I am incredibly proud and can't wait to get started on my next challenge".
Jaguar Land Rover Global Brand Experience Director Mark Cameron added,"I am delighted to announce Alex as the winner of our first ever Discovery Adventure Challenge. All of the competitors showed the true spirit of going Above and Beyond, which lies at the heart of the Land Rover brand. I believe that Alex will go on to join the impressive line-up of Sir Ranulph Fiennes, Ben Saunders, Eric Loizeau, Hannah White, Kenton Cool and Bear Gryllls, who have all achieved incredible feats across the globe."
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