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CELEBRATING 50 YEARS WITH A LIMITED EDITION RANGE ROVER FIFTY

Range Rover celebrates its 50th anniversary this year. To mark the occasion, 37 very sought after, limited edition Range Rover Fifty models are headed our way.

Since its debut in 1970, the ever evolving, and now iconic Range Rover, has continued to lead the way and stay the true definition of the luxury SUV.

To this day, the Range Rover has notched up some remarkable firsts, such as being the first SUV to boast a permanent 4WD system. It was the first 4x4 to be fitted with electronic traction control. And the Range Rover was the very first SUV to be constructed from lightweight aluminium.

However, not all of the Range Rover’s achievements are to be found beneath the sheet metal. This remarkable example of engineering has won the Paris Dakar Rally twice, and is the first vehicle to be put on display at the Louvre Museum in Paris.

Now, to honour the Range Rover reaching the half-century milestone, we present the limited edition Range Rover Fifty. Only 1,970 are being created worldwide (the number being a nod to the vehicle’s 1970 launch). 37 of which, with custom colours and a potent 386kW 5.0 Supercharged V8 powertrain, are headed to Australia.

In addition to a raft of bespoke detailing, the Range Rover Fifty is finished with exclusive ‘Fifty’ badging, designed by Prof Gerry McGovern OBE, Land Rover’s Chief Creative Officer.

“In the world of luxury vehicles, the Range Rover has always stood apart as peerless and enduring,” says Prof Gerry McGovern OBE. “Its unique and pioneering sensibilities, together with an unrivalled engineering approach, have been the intrinsic values which our customers have admired since the first of the breed was revealed in 1970.”

50 years is quite an innings for any vehicle, so we have put together a video showcasing some of the more iconic cultural moments of this renowned luxury SUV.