JAGUAR AND LAND ROVER BRANDS RANK AMONG TOP 5 BRANDS
IN J.D. POWER 2014 APEAL STUDY
Wednesday 23rd July, 2014
According to the J.D. Power 2014 Automotive Performance, Execution and Layout (APEAL) Study released today, both Jaguar and Land Rover brands rank in the top 5 out of 34 brands measured in the industry. On a product level, the Land Rover Range Rover achieves the highest APEAL score in its segment for the second year in a row helping the Land Rover brand rank 4th overall. The Jaguar brand ranks 2nd overall, up six placements from 8th in 2013, and with a 23 point improvement, makes it the largest nameplate improvement in the Industry.
This recognition comes on the heels of Jaguar ranking 2nd among all nameplates in the automotive Industry in J.D. Power’s 2014 Initial Quality Study (IQS), giving the British brand its third consecutive year as a top ten scorer in the critical U.S. consumer study. The Range Rover Sport and Jaguar F-TYPE both place 3rd in their segments
"It’s a great achievement for the fourth generation Range Rover to be ranked highest in its segment for the second year in a row and for the Jaguar brand to rank 2nd overall for both IQS and APEAL in the same year,” said Joe Eberhardt, President and CEO, Jaguar Land Rover North America. “This underscores the investment being made to innovation and engineering across both the Jaguar and Land Rover product portfolio and the company’s commitment to manufacturing desirable cars that meet customers’ expectations.”
This is the second model year for the fourth generation Range Rover, which was developed from the ground up, capturing the innovative spirit and iconic design of the original model which changed the world of motoring when it was launched over 40 years ago. The lighter and stronger 2014 Range Rover takes luxury and capability to a new level, with greater refinement and enhanced performance and handling on all terrains. The new Range Rover was launched in 2012 to acclaim, receiving over 65 awards and accolades globally to date. It is the world's first aluminum unibody SUV, weighing around 700lbs lighter than the outgoing model and achieves 23 MPG highway.
Jaguar Land Rover, the UK's leading manufacturer of premium luxury vehicles, delivered its strongest ever half year sales performance, retailing 240,372 vehicles January to June 2014, up 14% versus the same period last year. Globally, Jaguar sales rose 16% year on year, retailing 43,587 vehicles in the calendar year to date. Land Rover sales reached 196,785 vehicles, up 14% year on year. In the U.S., Jaguar Land Rover North America retailed 34,503 vehicles, up 12 percent through June. Jaguar sales are up 7 percent, with 8,317 vehicles sold, and Land Rover sales reached 26,186 vehicles, up 14 percent.
The APEAL Study serves as the industry benchmark for new-vehicle appeal. The study, now in its 19th year, has been updated to better measure the appeal of today’s vehicles, particularly with respect to the new technologies and features now being offered. Owners evaluate their vehicle across 77 attributes, which roll up into an overall APEAL score on a 1,000-point scale.
The study is used extensively by manufacturers worldwide to help them design and develop more appealing vehicles and by consumers to help them in their purchase decisions. The 2014 APEAL Study is based on responses gathered between February and May 2014 from more than 83,000 purchasers and lessees of new 2014 model-year cars and light trucks who were surveyed after the first 90 days of ownership. The APEAL Study complements the Initial Quality Study (IQS), which focuses on problems experienced by owners during the first 90 days of ownership.
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