WHAT IS THE ADVENTURE GENE?

If we have an overwhelming desire to explore, perhaps the reason lies in our DNA. There is a genetic variant, known as DRD4-7R, carried by roughly one in four of all humans.


It's more commonly known as the Adventure Gene. It makes people more curious, less restricted by boundaries. They will be more likely to take risks and may get a sudden urge to explore.

DESIGN

DO YOU HAVE THE ADVENTURE GENE?

ADVENTURE. IT'S IN OUR DNA.

THE DRIVER: ALEX BROWN

'I love my job and I have also driven into Africa and all over Europe on my own adventures. I think I have the adventure gene.'

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THE DIRECTOR: GARY HOLDER

'Being a director is always a challenge. You're stepping into the unknown every day. Filming on location is definitely an adventure.'

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THE DIVER: ELÍN SIGURÐARDÓTTIR

'It’s all about the attitude. Doing crazy things like diving or driving on impossible roads. Making memories for the rest of your life.'

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THE PILOT: JÓN ‘SPAÐI’ KJARTAN BJÖRNSSON

'I am so lucky, as I don’t like doing something everyday. I guess if you have that adventure gene, you will go a little bit further.'

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DESIGN

DISCOVERY SPORT

The most versatile compact SUV

Jaguar Land Rover Limited: Registered office: Abbey Road, Whitley, Coventry CV3 4LF. Registered in England No: 1672070


Fuel consumption figures reflect laboratory testing in accordance with the New European Driving Cycle (NEDC). These figures are provided for comparison amongst vehicles only. Actual fuel consumption will generally differ under real world driving conditions, and will vary depending on individual factors such as (but not limited to) driving styles and vehicle, road, traffic and weather conditions.