ICONIC SILHOUETTE IN THE SAND
Six Land Rovers towing chain harrows took three hours to create the iconic 1km image at Red Wharf Bay on the island of Anglesey, UK
WHERE IT ALL BEGAN
Conceived in 1947, Land Rover broke the mould as the go-anywhere, multipurpose vehicle ‘for the farmer, the countryman and general industrial use’.
DEFENDER TODAY
Celebrate 67 years of service across the world as the Land Rover - rechristened Defender in 1990 - marks an exciting new era in the vehicle's history.
DRIVING AHEAD
Two limited edition Defenders launch in 2015. Heritage and Adventure embody Land Rover’s qualities with capability.
NEW HORIZONS
As UK production of the current Defender enters its final phase, Land Rover will use 2015 to celebrate its global automotive icon and look ahead to an all-new family of Defenders.
HERITAGE
HERITAGE
HERITAGE LIMITED EDITION
One of the two limited edition Defender models, each celebrating a different element of Land Rover's character and history, the Heritage Edition is inspired by early Land Rover models. Production of this collectors' item, which combines original design features with modern comfort, is strictly limited.
HERITAGE
HERITAGE
DESIGN DETAILS
The grille echoes the earliest designs, and HUE 166 graphics recall the registration plate of the first pre-production Land Rover. Unique Grasmere Green paint matched to the characteristic Land Rover green, with Almond cloth seats to echo Huey's interior and an original Land Rover badge, add up to a fitting homage to Series I.
HERITAGE
HERITAGE
WHERE IT ALL BEGAN
Land Rover Series I was launched by the Rover Company on 30 April 1948. Built from Birmabright, an aluminium/magnesium alloy left over from wartime aircraft production, as steel was tightly rationed, the vehicle was painted ex-RAF Ascot cockpit green.
HERITAGE
HERITAGE
THE WORLD'S OLDEST LAND ROVER
HUE 166 is the original Land Rover and is still running today. Known affectionately as Huey, the go-anywhere, four-wheel drive vehicle featured an innovative transfer gearbox with two ranges, High and Low. Paint was in short supply after WWII, so army surplus green was the only colour available.
ADVENTURE
ADVENTURE
ADVENTURE LIMITED EDITION
Catch the Adventure limited addition while you can, as there are only a small number of vehicles in production for launch in October 2015. It is fitted out for Land Rover drivers who love the great outdoors and embrace Defender's go-anywhere, do-anything potential, with underbody protection and maximum traction/reinforced to boost its all-terrain capability.
ADVENTURE
ADVENTURE
READY TO EXPLORE
Practical and comfortable details ensure the Adventure edition will become a collector's item. Design details include leather seats and steering wheel, and unique decals. An optional rear ladder, and raised air intake to improve wading capability, will identify the vehicle as ready to explore the most inaccessible terrain.
ADVENTURE
ADVENTURE
FAMOUSLY ADVENTUROUS
From its earliest days, Land Rover's famous capability attracted adventurers determined to explore inaccessible places. Almost as soon as Land Rover launched, Colonel Leblanc drove his brand new 80-inch Series I Land Rover from the United Kingdom to what is now Ethiopia in 1949.
ADVENTURE
ADVENTURE
LONDON TO SINGAPORE
It was one of the longest ever overland journeys - half way around the world from London to Singapore. In 1955, six Oxford and Cambridge students, driving two Land Rovers, succeeded where earlier expeditions had been defeated by 12,000 miles of challenging terrain that included jungle, desert, swamp and mountains.
ADVENTURE
ADVENTURE
BORN FREE
The origin of Land Rover's historic association with Born Free goes back to the beginning where Land Rovers were featured in the classic 1966 wildlife film Born Free, starring the Foundation's founders, Virginia McKenna and Bill Travers. The requirement was then, as it is now, to rely on the Land Rover vehicles to reach the wildlife in the most remote of locations.
ADVENTURE
ADVENTURE
THE G4 CHALLENGE
Successor to the Camel Trophy, the Land Rover G4 Challenge was a global adventure competition that supported the International Federation of Red Cross and Red Crescent Societies. With distinctive Tangiers Orange paintwork, Defender competed in challenging drives around the world.
JOIN THE CONVERSATION