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“When we designed the New Defender, the challenge was to capture the essence of the originals, while making it relevant to the demands of today’s world,” says Professor Gerry McGovern.
Professor McGovern is the Chief Creative Officer for Land Rover and led the team responsible for evolving the Defender into the innovative vehicle we see today. So who better to take us for an in-depth look at the design principals behind this latest Defender incarnation than the Professor himself.
THE STRENGTH OF SIMPLICITY
In this exclusive video presentation, you’ll be walked through the design philosophy that guided the team when concepting the New Defender. For instance, the horizontal emphasis on the overall linework of the New Defender gives it a strong and purposeful appearance, and strength and confidence is further communicated “by the simple, geometric forms of the headlamps that underplay their highly technical nature”.
Because it has always been of critical importance to keep the design reductive and minimal for the New Defender.