LAND ROVER EXTENDS RED CROSS PARTNERSHIP FOR ANOTHER 3 YEARS
Land Rover extends its historical partnership with the Australian Red Cross for another three years, providing disaster relief support until the end of 2025. This vital partnership enables both organisations to work together to help communities prepare for, respond to and recover from disasters. The unstoppable Defender will be at the forefront supporting disaster recovery and emergency service efforts to reach remote at-risk communities.
Land Rover’s support for the important work the Red Cross undertakes dates back to 1954 when a Series 1 Defender was used as a medical dispensary in the deserts of Dubai. Working together since then, more than 1.7 million people in 32 countries have received humanitarian support.
As part of the next phase of the partnership, Land Rover will donate $520,000 to support Australian Red Cross efforts over three years to help meet the future needs of individuals and communities, to create a more resilient Australia. In the first year, this includes working with two communities to build disaster resilience, in Byrrill Creek, and Baryulgil, a rural Aboriginal community, both located in north-eastern New South Wales.
Penny Ferguson, Managing Director, Jaguar Land Rover Australia, noted the importance of bringing the Defender spirit to help at-risk communities as we continue to see the impact of natural disasters across the nation. “We are proud to write the next chapter of our partnership with the Australian Red Cross, providing aid to those in need and enacting positive change.” Australian Red Cross' CEO, Kym Pfitzner is equally committed to this extension “as a result of this next phase of our partnership, Australian communities in need will be better positioned to minimise the impact of, and to recover more quickly after emergencies.”