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The year is 1947. A man sketches the silhouette of a car in the sand of a Welsh beach. That car is the Land Rover. Tough, intrepid, it goes on to change history, mastering all manner of terrain and capturing hearts around the world.

Decades of innovation have taken us Above and Beyond. We’ve navigated uncharted territory with a firm grasp of where we started – the unique marriage of capability and composure, which distinguishes every vehicle bearing the Land Rover badge.

OUR HERITAGE

In creating a vehicle that inspired total confidence whatever the terrain, we ushered in a new generation of adventurers.

OUR CRAFT

Go behind the scenes to see our accomplished craftsmen – both technological and traditional – delight in detail and bring the Land Rover to life.

OUR ADVENTURES

Our record-breaking expeditions demonstrate that if you’re driving into the unknown, only a Land Rover will do.

OUR FUTURE

Journeys into undiscovered territory are always exciting, and the future is no different. We see innovation as our way of mapping the terrain of tomorrow.

ORIGIN OF THE SPECIES

Maurice Wilks was Land Rover’s first innovator. His son recounts his legacy

OUR HERITAGE

OUR HERITAGE

THE IMPOSSIBLE JOURNEY

Something about Land Rover makes the adventurous attempt the seemingly impossible. Follow the daredevils of the 1955 First Overland Expedition from London to Singapore.

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DRIVING ICONS

Icons aren’t born overnight. They earn their stripes the long way. Some of the most famous Land Rover drivers know this first-hand. We’re proud to have been part of their journeys…

CELEBRATING 68 ICONIC YEARS

CELEBRATING 68 ICONIC YEARS

YOUR DEFENDER JOURNEYS

Since 1948, Defender has conquered the world’s most inhospitable territory. From epic adventures to memorable moments, celebrate 68 iconic years of Defender by sharing your Defender Journeys and exploring others from around the world.

CREATIVE TERRITORIES

An advert needs to be bold if it’s to live up to a Land Rover. Year after year, our capable, creative people have found the wit, pluck and inspiration to deliver.

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OPERATING RESPONSIBILITY IS KEY FOR SUSTAINABLE BUSINESS

We have ambitious plans for the future. We also recognise that we operate in a resource-constrained world. So we are evolving our business to adapt to these challenges, nurturing the resources and communities on which we depend.

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© JAGUAR LAND ROVER LIMITED 2019

Jaguar Land Rover Limited: Registered office: Abbey Road, Whitley, Coventry CV3 4LF. Registered in England No: 1672070