LAND ROVER AND WORLD RUGBY GO ABOVE AND BEYOND
To celebrate, Land Rover appointed its first child mascot for the tournament, eight year old Arthur from Paris. Joining Land Rover ambassadors Dimitri Yachvili and Bryan Habana, Arthur scored this coveted role through Land Rover France’s long-term partnership with France’s Top 14 competition.
Over the years of the Rugby World Cup partnership, Land Rover has passionately led grassroots activities and the tournament’s mascot program, inspiring thousands of children around the world, and allowing young rugby fans to join the team captains on the pitch ahead of every match.
COMMITTED TO A MORE SUSTAINABLE FUTURE
World Rugby Chairman Sir Bill Beaumont said: “Land Rover is a true partner of rugby at all levels, and we are delighted to be extending our worldwide partnership...we are committed to making a positive impact in France and more widely for our planet for future generations to enjoy.”
Lennard Hoornik, Chief Commercial Officer at Land Rover, said: “Land Rover has been at the heart of rugby for two decades...we share France 2023’s commitment to making a positive difference on society through rugby.”