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RWC23 Launch Paris


Land Rover is thrilled to announce its confirmation as fifth Worldwide Partner for Rugby World Cup 2023 in France, building upon the successful relationship forged since first becoming a partner in 2015.
To celebrate, Land Rover appointed its first child mascot for the tournament, eight year old Arthur from Paris. Joining Land Rover ambassadors Dimitri Yachvili and Bryan Habana, Arthur scored this coveted role through Land Rover France’s long-term partnership with France’s Top 14 competition.
Over the years of the Rugby World Cup partnership, Land Rover has passionately led grassroots activities and the tournament’s mascot program, inspiring thousands of children around the world, and allowing young rugby fans to join the team captains on the pitch ahead of every match.
RWC23 Launch Paris


The mascots for the Rugby World Cup will be known as ‘Land Rover Defenders of Tomorrow’, which reflects the commitment by both Land Rover and World Rugby to create a more sustainable future. Land Rover will support the tournament’s ambition to minimise its carbon emissions through its journey to full electrification.
World Rugby Chairman Sir Bill Beaumont said: “Land Rover is a true partner of rugby at all levels, and we are delighted to be extending our worldwide partnership...we are committed to making a positive impact in France and more widely for our planet for future generations to enjoy.”

Lennard Hoornik, Chief Commercial Officer at Land Rover, said: “Land Rover has been at the heart of rugby for two decades...we share France 2023’s commitment to making a positive difference on society through rugby.”