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Land Rover & Jaguar in front of NVIDIA company


Jaguar Land Rover’s unstoppable performance and luxurious driving experience across the range is underpinned by advanced technology, which is why we are thrilled to have formed a multi-year strategic partnership with NVIDIA. Leaders in artificial intelligence (AI) and computing, NVIDIA will work with Jaguar Land Rover to develop and deliver next-generation automated driving systems, as well as AI-enabled services and experiences for our customers.

As part of Jaguar Land Rover’s Reimagine strategy, the partnership will transform the modern luxury experience for customers starting in 2025. All new Jaguar Land Rover vehicles will be built on the NVIDIA DRIVE™ software-defined platform. For the driver, this means an impressive array of active safety, automated driving, parking and driver assistance systems. Inside the car, customers can expect a range of high-tech AI features, including driver and occupant monitoring, as well as advanced visualisation of the vehicle’s environment. Over the life of the vehicle, innovative assisted and automated driving services will be delivered seamlessly via over-the-air software updates.

Thierry Bolloré, Jaguar Land Rover Chief Executive Officer, said, “Collaboration and knowledge-sharing with industry leader NVIDIA is essential to realising our Reimagine strategy, setting new benchmarks in quality, technology and sustainability. Jaguar Land Rover will become the creator of the world’s most desirable luxury vehicles and services for the most discerning customers. Our long-term strategic partnership with NVIDIA will unlock a world of potential for our future vehicles as the business continues its transformation into a truly global, digital powerhouse.”
Partnership Thierry Bollore CEO Jaguar Land Rover Jensen Huang CEO NVIDIA