NEW PARTNERSHIP PUTS DEFENDER AT HEART OF WOMEN’S RUGBY
An exciting new partnership between Land Rover and World Rugby puts the New Defender at the heart of the women’s game for the first time. Land Rover has passionately supported rugby for 25 years, and now the Defender is Worldwide Partner of Rugby World Cup 2021, kicking off in New Zealand later this year.
In providing support for the women’s tournament as Worldwide Partner, Land Rover will help introduce new audiences to the game and build interest in a sport that is growing at an incredible rate globally. This partnership will run alongside the brand’s long-term role as Worldwide Partner of the men’s tournament.
With a commitment to a more sustainable future, a fleet of new electric hybrid Defenders will help run the tournament in New Zealand. Fifty-two youth mascots will be chosen as ‘Defenders of Tomorrow’, bringing their passion and dedication to changing the world for the better. Looking ahead, as proud Worldwide Partner of Rugby World Cup 2023, Land Rover will help achieve the tournament’s aim to be the most inclusive and sustainable World Cup ever.
Laura Wood, Head of Global PR Brand and Partnerships, Land Rover said, “Today is a new milestone on the Defender rugby journey, as we announce our increased support to the whole of the sport. We have long committed to the game’s grassroots, helping introduce thousands of boys and girls around the world to rugby. Now it’s time for Defender to deepen that commitment by helping women’s rugby get the recognition it deserves.”