Behind the creation of every Land Rover is an unwavering commitment to design and precision, an approach also embodied by luxury watchmaker, Bamford London. Harnessing these shared values, the team at Land Rover has designed a stunning, strictly limited edition timepiece, which has been built by the skilled craftspeople at Bamford London.

Bamford watch in the dark background

With only 100 timepieces available worldwide, the LR001 watch has been designed with adventurous hearts in mind. The watch channels the design language of the Defender, with restrained surfaces and built-in capability. 

Featuring a 40mm grey titanium case, a premium Sellita SW200-1b automatic movement, and a refined ruthenium anthracite finish, the LR001 is as sustainable as it is striking. The watch emits a subtle green hue for use in low-light, and features LR001 text in Bamford’s signature aqua blue at six o’clock on the dial. Four resilient bio-based 18mm straps are available, in black, navy, light tan and dark tan, which are sustainable alternatives to traditional leather.

Bamford watch with the box

George Bamford, Founder & CEO, Bamford London said, “I am proud and excited to reveal this collaboration inspired by one of the world's most iconic vehicles, the Defender…I am honoured to work with the design team as we unveil our first watch.” Meanwhile, commenting on the watch’s unique design, Massimo Frascella, Design Director, Jaguar Land Rover, said, “Created with intrinsic longevity and encompassing Defender’s reductive character, the LR001 has a compelling design which is precisely executed through its refined and crafted form.”

If you’d like to be one of the lucky few to own this coveted timepiece, the LR001 is available directly from Bamford London.